One of the most omnipresent yet affordable mostly evening Snack in our country and its undisputedly Momo’s ,this dish has so far able to win over the North and south divide and present from Gurgaon’s DLF city to Hyderabad Hitec city
The Story of this Dish is nothing less than incredible how this slowly sneaked into India and made it big
While the Majority is an unorganized and it will not be less to say there will be million family being fed by directly or indirectly employed by this food, Letting know the turnover of unorganized market will be a sort of pure guess work and that will not be justice to this case Study.
Now on the organized side we have Stalwarts like WOW!MOMO with alsmot 35% of the Market and few other chains like momo king ,Prasuma,momo Street and few more
Shark Tank Season 1, 1st presenter is also the one making momos taste better through her frozen Himalayas momo’s
Parent Company Name – Blue pine foods , Brand Name – Momo Mami
Founder’s Name -Aditi Madan
Cofounder’s Name – Rohan Singh and Naveen Pawar
The Pitch – The pitch was very simple from Aditi when she was in delhi not able to find any authentic Himalayan Momo’s so she started this journey
Let’s talk Numbers – In 5 years of operation Momo Mami has sold Momo’s worth Rs 3.60 Crore
They Launched there QSR in the 4th Year of their operation and that year they Did 74 Lakhs
Ask – 50 Lakhs for 5% Equity at a Valuation of Rs 10 Crore
Food was presented to the Sharks and overall feedback was very good with a lip smacking expression from Aman
After the talks the offers from Sharks Started
With Ashneer leading it with 50 Lakhs for 7% Against the original ask
Vineeta offer was 50 Lakh for 20%
Post this Aman Joined in and Ashneer and Amar gave a joint offer 50 Lakhs for 12% Equity
And then the counter offer from founder’s 50 Lakhs at 10%
This counter offer was declined by Sharks and the final offer was made for 16% Equity at 75 Lakhs
This was accepted by the Momo Mami Team